El Círculo Creativo de Agencias Hispanas de Estados Unidos anunció los ganadores del USH Ideas Awards que celebró las piezas más destacadas del mercado.
El festival consistió de 16 categorías y 151 subcategorías, que premiaron a las 5 mejores ideas del año, además de otorgar oros, platas y bronces.
Los cinco destacados de este año fueron Edible Six Pack Rings de We Believers, Never Stop Riding Campaign: Dog, Baby & Squirrel de The Community, The Last Emoji de Alma DDB, Jack de Latin Works, y Devices de Shooter Films.
En el ranking de las agencias más premiadas en certamen se distinguen Alma DDB, The Community, y We Believers.
En esta edición votaron 68 miembros, incluyendo creativos, y por primera vez a: planners y jefes de producción audiovisual.
“Cada año, buscamos que sea más inclusivo abriendo las puertas del Círculo a todos los que quieran ser parte del mismo: Primero, acercando a los creativos de cada agencia, y ahora planners y jefes de producción también. Esto es clave en un mercado donde estamos lejos físicamente y necesitamos un Círculo que nos una y que nos represente auténticamente” dijo Gustavo Lauría, presidente del Círculo Creativo y Co-Fundador de We Believers.
Debajo, la lista completa de premiados.
| Título | Cliente | Empresa | Premio |
| Title | Client | Company Name | Award |
| Edible Six Pack Rings | Saltwater Brewery | We Believers | BEST IDEA OF THE YEAR |
| Never Stop Riding Campaign: Dog, Baby & Squirrel | City of Buenos Aires | The community | 2nd BEST IDEA OF THE YEAR |
| The Last Emoji | Sprint | Alma DDB | 3rd BEST IDEA OF THE YEAR |
| Jack | Music Has No Enemies | LatinWorks | 4th BEST IDEA OF THE YEAR |
| Devices | United Communities of San Antonio | Shooters Films | 5th BEST IDEA OF THE YEAR |
| Title | Category Name | Company Name | Award |
| Race in Monaco | BEYOND HISPANIC > Craft | Conill | SILVER |
| Welcome Ibrahim | BEYOND HISPANIC > Craft | Landia | BRONZE |
| Earthquake Heroes – San Andreas | BEYOND HISPANIC > Cyber & Mobile | Circus | BRONZE |
| Never Stop Riding Campaign: Dog, Baby, Moths & Squirrel | BEYOND HISPANIC > Design | the community | GOLD CAMPAIGN |
| Don’t Act Like a Pedestrian – Dog | BEYOND HISPANIC > Design | the community | SILVER |
| Don’t Act Like a Pedestrian – Coffee | BEYOND HISPANIC > Design | the community | BRONZE |
| Devices | BEYOND HISPANIC > Film | Shooters Films | GOLD |
| Day jobbers Telemarketer | BEYOND HISPANIC > Film | the community | BRONZE |
| Never Stop Riding Campaign: Dog, Baby, Moths & Squirrel | BEYOND HISPANIC > Outdoor | the community | GOLD CAMPAIGN |
| Don’t Act Like a Pedestrian Campaign: Dog & Coffee | BEYOND HISPANIC > Outdoor | the community | BRONZE CAMPAIGN |
| #BonesLoveMilk | BEYOND HISPANIC > Planning & Strategy | Grupo Gallegos | SILVER |
| “DICEN” | BEYOND HISPANIC > Planning & Strategy | MARCA Miami | BRONZE |
| Never Stop Riding – Dog | BEYOND HISPANIC > Print & Publishing | the community | GOLD |
| Never Stop Riding: Baby, Squirrel, Moths | BEYOND HISPANIC > Print & Publishing | the community | SILVER CAMPAIGN |
| You Give More Than Just Blood Campaign: Andy Warhol, Stephen King, George Lucas | BEYOND HISPANIC > Print & Publishing | the community | BRONZE CAMPAIGN |
| Auctioneer & Horse Race | BEYOND HISPANIC > Radio | Alma DDB | SILVER CAMPAIGN |
| Big Bang & Gravity | BEYOND HISPANIC > Radio | Alma DDB | BRONZE CAMPAIGN |
| Camellos Vs. Renos | CRAFT > Digital Craft – Content | Casanova//McCann | SILVER |
| Comcast – Xfinity Voice Perfect For Me (Collector | CRAFT > Film Craft – Achievement in Production | ACA Films | SILVER |
| Comcast – Xfinity Voice Perfect For Me (DraWing) | CRAFT > Film Craft – Achievement in Production | ACA Films | BRONZE |
| Camellos Vs. Renos | CRAFT > Film Craft – Animation | Casanova//McCann | SILVER |
| Stream Better | CRAFT > Film Craft – Casting & Performance | the community | GOLD |
| Milkshake | CRAFT > Film Craft – Casting & Performance | the community | SILVER |
| Jack | CRAFT > Film Craft – Cinematography | LatinWorks | GOLD |
| Boss & Salt of the Earth | CRAFT > Film Craft – Cinematography | Lopez Negrete Communications | SILVER CAMPAIGN |
| Race in Monaco | CRAFT > Film Craft – Cinematography | Conill | BRONZE |
| Dear Summer | CRAFT > Film Craft – Copywriting | the community | GOLD |
| Salt of the Earth | CRAFT > Film Craft – Copywriting | Lopez Negrete Communications | SILVER |
| Bandits | CRAFT > Film Craft – Direction | Landia | BRONZE |
| Corona Summer Sofa | CRAFT > Film Craft – Editing | Vaporpost | BRONZE |
| Bold Wishes | CRAFT > Film Craft – Music | Personal Music | GOLD |
| LIBRARY | CRAFT > Film Craft – Music | papamusic | SILVER |
| Lovin’ (The Musical) | CRAFT > Film Craft – Music | Alma DDB | BRONZE |
| Fútbol en Todas Partes | CRAFT > Film Craft – Production Design / Art Direction | Bravo/Y&R Miami | BRONZE |
| Sip It | CRAFT > Film Craft – Sound Design | República | GOLD |
| McDonalds Lovin’ El Musical | CRAFT > Film Craft – Sound Design | Vaporpost | SILVER |
| Devices | CRAFT > Film Craft – Visual effects | Shooters Films | GOLD |
| Sprint Whistle | CRAFT > Film Craft – Visual effects | Vaporpost | BRONZE |
| Fresh vs Rotten | CRAFT > Print & Publishing / Outdoor / Design Craft – Art Direction | Alma DDB | SILVER |
| One bead at a time billboards | CRAFT > Print & Publishing / Outdoor / Design Craft – Art Direction | Zubi Advertising | BRONZE |
| Predators (Eagle) | CRAFT > Print & Publishing / Outdoor / Design Craft – Illustration | Alma DDB | SILVER |
| Predators (Cobra) | CRAFT > Print & Publishing / Outdoor / Design Craft – Illustration | Alma DDB | BRONZE |
| Frozen | CRAFT > Print & Publishing / Outdoor / Design Craft – Photography | Richards/Lerma | SILVER |
| Problems – Don’t Judge | CRAFT > Print & Publishing / Outdoor / Design Craft – Photography | Wing | BRONZE |
| Kitty – General Market | CRAFT > Radio Craft – Casting & Performance | Casanova//McCann | BRONZE |
| The Facts Now (Auctioneer) | CRAFT > Radio Craft – Copywriting | Alma DDB | SILVER |
| Big Bang | CRAFT > Radio Craft – Copywriting | Alma DDB | BRONZE |
| Earthquake Heroes – San Andreas | CYBER & MOBILE > Cyber / Branded games | Circus | BRONZE |
| BUDGET FOR THE PEOPLE | CYBER & MOBILE > Cyber / Social media | We Believers | SILVER |
| #AvosInSpace Super Bowl Social Media Campaign | CYBER & MOBILE > Cyber / Social media | Richards/Lerma | BRONZE |
| Hijacked banner | CYBER & MOBILE > Cyber / Web banner & online ad | Conill | SILVER |
| Earthquake Heroes – San Andreas | CYBER & MOBILE > Mobile / Use of mobile technology | Circus | BRONZE |
| Future Reality | CYBER & MOBILE > Mobile / Use of mobile technology | Casanova//McCann | BRONZE |
| Edible Six Pack Rings | DESIGN > Packaging & Product design | We Believers | GOLD |
| Latino Emoji | DESIGN > Self-promotion. Posters. Flyers, tickets, invitations, postcards, holiday and other greeting cards. Calendars. Books. Promotional Items. Annual reports & information design | Zubi Advertising | SILVER |
| The Last Emoji | DIRECT, PROMO & ACTIVATION > Direct / Ambient Media: Large or Small scale | Alma DDB | GOLD |
| Wash Away Labels | DIRECT, PROMO & ACTIVATION > Direct / Use of digital marketing, digital platforms, mobile marketing, social commerce | Conill | SILVER |
| Edible Six Pack Rings | DIRECT, PROMO & ACTIVATION > Promo & Activation / New product launch/re-launch or multi-product promotion | We Believers | GOLD |
| The Volvo Self Confidence Challenge | DIRECT, PROMO & ACTIVATION > Promo & Activation / Use of Customer in-store experience | We Believers | BRONZE |
| Help Kenya Not Kanye | DIRECT, PROMO & ACTIVATION > Promo & Activation / Use of online advertising, other digital platforms, social platforms, social audience in a promotional campaign | Alma DDB | SILVER |
| The Last Emoji | DIRECT, PROMO & ACTIVATION > Promo & Activation / Use of Promo & Activation: guerrilla marketing, promotional stunts, live advertising, live shows/concerts/festivals, exhibitions, digital installations | Alma DDB | SILVER |
| Mirror Mates | DIRECT, PROMO & ACTIVATION > Promo & Activation / Use of Promo & Activation: guerrilla marketing, promotional stunts, live advertising, live shows/concerts/festivals, exhibitions, digital installations | Alma DDB | BRONZE |
| Dear Summer | FILM > Alcoholic & Non-alcoholic drinks. Tobacco and cigarettes | the community | SILVER |
| Greg el Mexican | FILM > Alcoholic & Non-alcoholic drinks. Tobacco and cigarettes | the community | BRONZE |
| Clowns | FILM > Cars & automotive services. | Conill | SILVER |
| Crying | FILM > Consumer telecommunication & utility services. | We Believers | BRONZE |
| Jack | FILM > Corporate image | LatinWorks | GOLD |
| Willie | FILM > Corporate image | LatinWorks | SILVER |
| Jack | FILM > Public awareness messages. Fundraising, donations, charities & appeals. | LatinWorks | GOLD |
| Willie | FILM > Public awareness messages. Fundraising, donations, charities & appeals. | LatinWorks | SILVER |
| Devices | FILM > Public awareness messages. Fundraising, donations, charities & appeals. | Shooters Films | BRONZE |
| The Last Emoji | INNOVATION > Innovative use of media | Alma DDB | SILVER |
| Edible Six Pack Rings | INNOVATION > Innovative use to change the world | We Believers | GOLD |
| The Last Emoji | INNOVATION > Innovative use to change the world | Alma DDB | SILVER |
| Edible Six Pack Rings | INNOVATION > Product innovation | We Believers | GOLD |
| Edible Six Pack Rings | INNOVATION > Creative & Strategy innovation | We Believers | GOLD |
| BUDGET FOR THE PEOPLE | MEDIA > Cyber & Mobile | We Believers | SILVER |
| Hijacked banner | MEDIA > Cyber & Mobile | Conill | BRONZE |
| The Last Emoji | MEDIA > Outdoor | Alma DDB | GOLD |
| The Last Emoji | MEDIA > PR | Alma DDB | SILVER |
| The Last Emoji | OUTDOOR > Ambient: Special solutions, live events, outdoor experiences | Alma DDB | SILVER |
| Remind me Soap | OUTDOOR > Ambient: Special solutions, live events, outdoor experiences | Zubi Advertising | BRONZE |
| Fresh vs Rotten | OUTDOOR > Ambient: Special solutions, live events, outdoor experiences | Alma DDB | BRONZE |
| Runway Rats (Blonde) | OUTDOOR > Cars & automotive services | Alma DDB | BRONZE |
| Predators: Chameleon, Eagle | OUTDOOR > Household. Cosmetics, beauty & Toiletries. Pharmacy | Alma DDB | SILVER CAMPAIGN |
| Runway Rats – Red Head | OUTDOOR > Household. Cosmetics, beauty & Toiletries. Pharmacy | Alma DDB | BRONZE |
| The Last Emoji | OUTDOOR > Public awareness messages. Fundraising, donations, charities & appeals | Alma DDB | SILVER |
| A Real Friend: Soccer & Singer | OUTDOOR > Public awareness messages. Fundraising, donations, charities & appeals | Alma DDB | BRONZE CAMPAIGN |
| Language Choice | PLANNING & STRATEGY > Planning & Strategy Hispanic | Grupo Gallegos | SILVER |
| Library | PLANNING & STRATEGY > Planning & Strategy Hispanic | Alma DDB | BRONZE |
| Edible Six Pack Rings | PR > Alcoholic & Non-alcoholic drinks. Tobacco and cigarette | We Believers | GOLD |
| Help Kenya Not Kanye | PR > Public awareness messages. Fundraising, donations, charities & appeals | Alma DDB | SILVER |
| The Last Emoji | PR > Public awareness messages. Fundraising, donations, charities & appeals | Alma DDB | BRONZE |
| Predators: Chameleon, Eagle, Cobra | PRINT & PUBLISHING > Household. Cosmetics, beauty & Toiletries. Pharmacy | Alma DDB | SILVER CAMPAIGN |
| Runway Rats: Blonde, Red Head, Punk | PRINT & PUBLISHING > Household. Cosmetics, beauty & Toiletries. Pharmacy | Alma DDB | BRONZE CAMPAIGN |
| People – Don’t Judge | PRINT & PUBLISHING > Public awareness messages. Fundraising, donations, charities & appeals | Wing | SILVER |
| A Real Friend: Soccer & Singer | PRINT & PUBLISHING > Public awareness messages. Fundraising, donations, charities & appeals | Alma DDB | BRONZE CAMPAIGN |
| Don’t Judge: Walls & Problems | PRINT & PUBLISHING > Public awareness messages. Fundraising, donations, charities & appeals | Wing | BRONZE CAMPAIGN |
| Clog Free Pipes (Evidence) | RADIO > Household. Cosmetics, beauty & Toiletries. Pharmacy | Alma DDB | GOLD |
| Shapes: Rolled & Rounded | RADIO > Household. Cosmetics, beauty & Toiletries. Pharmacy | Alma DDB | SILVER CAMPAIGN |
| Clog Free Pipes: Engagement Ring, Memory Stick, Cigarette, Goldfish | RADIO > Household. Cosmetics, beauty & Toiletries. Pharmacy | Alma DDB | BRONZE CAMPAIGN |
| Unnoticed Radio | RADIO > Public awareness messages. Fundraising, donations, charities & appeals | Dieste | BRONZE |
| My Martha | SPECIAL AWARD: MUSIC IN ADVERTISING > Best use of licensed music | Dieste | GOLD |