Iberoamérica destacó en el único certamen global juzgado por editores y periodistas de las publicaciones de marketing y publicidad más prestigiosas del mundo. Epica Awards reúne a su selecto jurado en Amsterdam para cuatro jornadas de debate, conferencias y premiación.
Entre las campañas reconocidas, figuran por Argentina “Perspectivas” (Movistar) y “Pigstol” (Fundación Banco de Bosques), de Wunderman, con Oro y Bronce, respectivamente; “Squares” (Shutterstock), de Mercado McCann, también con bronce y, de Grey, “Break The Taboo” (SAU) con un galardón dorado y “Bathtub” (ELA) con otro de bronce.
El talento colombiano, por su parte, tuvo su destacada representación en las manos de MullenLowe SSP 3 con las campañas “My Line” (Ministerio de Tecnología y Comunicación de Colombia), que recibió 2 platas tanto en Online & Mobile Services como en Media Innovation, y “Women Rewrite Women” (El Tiempo), con 2 bronces en las categorías Media y Consumer Direct.
GANADORES ARGENTINA
Perspectivas
ENTRANT: Wunderman Buenos Aires
CATEGORY: Communication & Public Services
AWARD: Gold – Digital
ADVERTISER: Movistar
Break the Taboo
ENTRANT: Grey
CATEGORY: Public Interest – Health & Safety
AWARD: Gold – Film
ADVERTISER: SAU
Squares
ENTRANT: Mercado McCann
CATEGORY: Corporate Image
AWARD: Bronze – Print
ADVERTISER: Shutterstock
Pigstol
ENTRANT: Wunderman Buenos Aires
CATEGORY: Advertising Photography
AWARD: Bronze
ADVERTISER: Fundación Banco de Bosques
Bathtub
ENTRANT: Grey
CATEGORY: Radio Advertising
AWARD: Bronze
ADVERTISER: ELA
GANADORES COLOMBIA
My Line
ENTRANT: MullenLowe SSP3
CATEGORY: Online & Mobile Services
AWARD: 2 Silver – Alternative
ADVERTISER: Ministry of Technology & Communication of Colombia
CATEGORY: Media Innovation – Traditional Media
AWARD: Silver
Women Rewrite Women
ENTRANT: MullenLowe SSP3
CATEGORY: Media
AWARD: Bronze – Alternative
ADVERTISER: El Tiempo Newspaper
CATEGORY: Consumer Direct
AWARD: 2 Bronzes
GANADORES BRASIL
The Dissolving Poster
ENTRANT: BETC/Havas
CATEGORY: Public Interest – Health & Safety
AWARD: Gold – Alternative
ADVERTISER: Habitat For Humanity
The Fall
ENTRANT: W/McCann
CATEGORY: Health & Beauty
AWARD: Silver – Film
ADVERTISER: Hospital de Amor
CATEGORY: Public Interest – Health & Safety
AWARD: Silver – Film
100 things to do in Brazil before you die
ENTRANT: FCB BRASIL
CATEGORY: Publication Design
AWARD: Silver
ADVERTISER: Estadão Newspaper
Re-Reborn
ENTRANT: FCB BRASIL
CATEGORY: Graphic Design
AWARD: Bronze
ADVERTISER: Clube de Criação
GANADORES ESPAÑA
Hope
ENTRANT: Blur Films
CATEGORY: Direction & Cinematography
AWARD: Gold
ADVERTISER: ICRC
Museum of Romanticism
ENTRANT: McCann España
CATEGORY: Homes, Furnishings & Appliances
AWARD: Gold – Alternative
ADVERTISER: Ikea
SCARY CLOWN NIGHT
ENTRANT: LOLA MullenLowe
CATEGORY: Restaurants, Bars & Cafés
AWARD: Gold – Alternative
ADVERTISER: BURGER KING
CATEGORY: Promotions & Incentives
AWARD: Gold
“Fresh Prints”
ENTRANT: McCann España
CATEGORY: Topical & Real-Time Advertising
AWARD: Gold
ADVERTISER: Aldi
Clock
ENTRANT: McCann España
CATEGORY: Homes, Furnishings & Appliances
AWARD: Silver – Film
ADVERTISER: Ikea
“Oops”
ENTRANT: Havas Media Group
CATEGORY: Communication & Public Services
AWARD: Silver – Alternative
ADVERTISER: O2
Berries
ENTRANT: McCann España
CATEGORY: Retail Services
AWARD: Silver – Print
ADVERTISER: Aldi
“Searching for Seville´s special color”
ENTRANT: PS21
CATEGORY: Packaging Design
AWARD: Silver
ADVERTISER: Diageo Spain