El short-list del festival global juzgado por la prensa, cuenta con 738 seleccionados entre los cuáles se destacan los trabajos de agencias de Argentina, Brasil, Costa Rica, Chile y España.
Este año, Epica recibió 4020 inscripciones de 69 países, un aumento del 20% con respecto al año anterior a pesar de las difíciles condiciones del mercado. Esto fue impulsado por el regreso de la red Publicis Groupe, y por la entusiasta participación de Alemania y América Latina. De hecho, el mayor número de entradas provino de Alemania, seguido de Estados Unidos y Francia. En términos de redes, BBDO y McCann Worldgroup estuvieron particularmente bien representados.
Iberoamérica tuvo una participación mayor en el certamen global juzgado por la prensa mundial. Este año, por Argentina quedaron como finalistas casos de Ogilvy, Grey, Mercado McCann, Wunderman y Ponce. Por Colombia la agencia MullenLowe SSP3 tiene cinco entries en la recta final. Chile y Costa Rica lograron colocar un trabajo cada uno en la fase definitoria. Brasil y España cuentan con cinco y once trabajos finalistas respectivamente.
Epica Awards reunirá a su selecto jurado en Amsterdam para cuatro días de sesiones de debate, premiación, conferencia y fiesta. Los ganadores definitivos se conocerán el 15 de Noviembre.
Los finalistas iberoamericanos son:
- ARGENTINA Grey for ELA with the 3 parts campaign “Stairs / Door / Bathtub” in Radio Advertising
- ARGENTINA Grey for SAU with “Break the Taboo” in Public Interest – Health & Safety
- ARGENTINA Mercado McCann for Shutterstock with the 3 parts campaign “Shapes” in Corporate Image
- ARGENTINA Ogilvy Argentina for Directv with “Mini Varsky” in Media
- ARGENTINA Ponce Buenos Aires for FOX Networks Group Latin America with “Who?” in Online & Viral Films
- ARGENTINA Wunderman Buenos Aires for Fundación Banco de Bosques with the 2 parts campaign “Armnimals” in Advertising Photography
- ARGENTINA Wunderman Buenos Aires for Movistar with “Perspectives” in Communication & Public Services
- ARGENTINA Wunderman Buenos Aires for Movistar with “Perspectives” in Mobile Sites & Apps
- BRAZIL BETC/Havas for Habitat For Humanity with “The Dissolving Poster” in Public Interest – Health & Safety
- BRAZIL FCB BRASIL for Clube de Criação with “Re-Reborn” in Graphic Design
- BRAZIL FCB BRASIL for Estadão Newspaper with “100 things to do in Brazil before you die” in Publication Design
- BRAZIL W/McCann for Hospital de Amor with “The Fall ” in Health & Beauty
- BRAZIL W/McCann for Hospital de Amor with “The Fall ” in Public Interest – Health & Safety
- CHILE Inbrax for FABER CASTELL ECO ERASER with the 2 parts campaign “Natural Erasing” in Recreation & Leisure
- COLOMBIA MullenLowe SSP3 for El Tiempo Newspaper with “Women Rewrite Women” in Consumer Direct
- COLOMBIA MullenLowe SSP3 for El Tiempo Newspaper with “Women Rewrite Women” in Media
- COLOMBIA MullenLowe SSP3 for Ministry of Technology & Communication of Colombia with “My Line” in Consumer Direct
- COLOMBIA MullenLowe SSP3 for Ministry of Technology & Communication of Colombia with “My Line” in Media Innovation – Traditional Media
- COLOMBIA MullenLowe SSP3 for Ministry of Technology & Communication of Colombia with “My Line” in Online & mobile services
- COSTA RICA McCann San José for Destinos Travel Agency with “Fly Like A President” in Topical & real-time
- SPAIN Blur Films for ICRC with “Hope” in Direction & Cinematography
- SPAIN cheil spain for Samsung with “Callao Domination ” in Personal Electronics & Devices
- SPAIN Havas Media Group for O2 with “Oops” in Communication & Public Services
- SPAIN LOLA MullenLowe for BURGER KING with “SCARY CLOWN NIGHT” in Promotions & Incentives
- SPAIN LOLA MullenLowe for BURGER KING with “SCARY CLOWN NIGHT” in Restaurants, Bars & Cafés
- SPAIN McCann España for Aldi with “Fresh Prints” in Topical & real-time
- SPAIN McCann España for Aldi with the 2 parts campaign “Fresh Prints” in Retail Services
- SPAIN McCann España for Ikea with “Museum of Romanticism” in Homes, Furnishings & Appliances
- SPAIN McCann España for Ikea with the 2 parts campaign “Luxury living rooms” in Homes, Furnishings & Appliances
- SPAIN McCann España for Viceroy with the 2 parts campaign “”Uncle Tony” & “Auntie Carmen”” in Fashion, Footwear & Personal Accessories
- SPAIN PS21 for Diageo Spain with “Searching for Seville´s special color” in Packaging Design
La lista completa de finalistas está en: https://epica-site.s3.amazonaws.com/media/docs/Shortlist_2018.pdf